Vivaness 2017: natural cosmetics on a grand stage

From 15 to 18 February 2017 the eleventh edition of Vivaness, the International Trade Fair for Natural Personal Care, is taking place at the same time as Biofach. Around 250 exhibitors from over 30 countries are expected at the exhibition.

Round two of Vivaness on Stage

The events presents products to industry professionals from all the relevant sales channels, i.e. natural food specialist stores and also retailers such as specialised online stores, chemists, drugstores and perfumeries.

Last year when Vivaness celebrated its 10th anniversary it was also the premiere of its stage programme Vivaness on stage. This year, natural & organic cosmetics will be in the spotlight for the second time when they take to the stage again in hall 7A. Visitors will not only be treated to the most popular make-up trends live on stage, but also to lively and inspiring discussions on the industry’s latest themes and issues.

Innovations and novelties

Also for the second time the novelty Stand, the “Young Innovative Companies” pavilion (the stand for “newcomers” in the German natural cosmetics industry) presents cosmetic innovations from Germany. Breeze is a presentation involving young international brands with path-breaking concepts. 10 companies presented products in the “Young Innovative Companies” pavilion, and 14 took part in Breeze. 180 beauty innovations were showcased at the Novelty Stand last year.