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Vegan on the rise in France

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In 2016, the Vegetarian Association of France (AVF) became the official certifier for the European Label V in France. The label is used to certify vegetarian and vegan products and is therefore available in two versions. The V on products without meat is already internationally recognized and gains popularity especially in Germany, Austria, Belgium and Italy.

The label allows producers to present their products effectively to consumers, who increasingly demand vegetarian and vegan foods. According to Mediaprism, 56% of the French have reduced their meat consumption in the last few years, but the number of vegetarians is still rather low compared to France’s neighboring countries. In France, the average consumption of meat lies by 55 kg per year per person, which is twice the recommended amount. 


Consumer Behaviour




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