UK: Organic produce packers collaborate for further growth

A new forum organised by the Soil Association and hosted by Produce World on 6 May 2015 drew together industry leaders in organic fruit and vegetable packing. The group discussed ways to work together to increase the presence of organic fresh fruit and vegetables in supermarkets, and drive further growth of organic products. Many important challenges and opportunities were debated: creating an impact with prominent displays of organic was considered essential within the produce fixture, as this can be difficult in an area which is not heavily branded. (Picture: Thanks to the Food for Life Catering Mark, organic food to the value of more than £7 million is being served in nurseries, hospitals, universities, workplaces and an 3,300 schools).

The group, which included representatives from the big names in produce packing, decided that joining forces to represent the sector could create a consistent message on shelf for customers. Support was voiced for the Soil Association’s Organic September and using the campaign’s new logo on pack to increase awareness and drive sales. The group will look towards more supermarket participation following the positive reaction of a spokesperson from one of the multiple retailers. The Soil Association will act as the go-between in communicating the message to supermarkets and speaking for key industry suppliers who will continue to meet at future produce packer forums.

The Food for Life Catering Mark was also mooted as a way to grow the sector. With over half of Catering Mark holders now accredited to silver or gold standard there is a greater need to source organic produce and through the Catering Mark Supplier Scheme, the Soil Association helps join the dots. More information is available here.