Switzerland: Coop and its Karma veggie brand

The Swiss food retailer Coop has launched the Karma range for vegetarians and flexitarians. Of the roughly 120 products, over 90 are also suitable for vegans and 20 are certified organic by Bio Suisse.

Coop Switzerland intends to sell the private label Karma line not only in Coop stores but to create a new concept store for these products. According to a current study of what the Swiss eat, around 40 percent are flexitarians.

There's a wide and varied choice: basic products, food inspired by recipes from around the world, ready meals and snacks are all part of the offer.