Scandinavia is gaining strength in natural personal care

On 15-16 November the Natural Products Scandinavia is taking place in Malmö Mässan, Sweden. The visitor will see innovations from 400 leading suppliers, ranging from the latest certified health products, to natural and sustainable personal-care cosmetics.

„The Nordic region continues to ‘set the trends’ in health and wellness for the rest of the world“, say the organisers ot the event. Besides the show with many innovations, visitors to Natural Products Scandinavia can  discover exclusive industry insights from Euromonitor International and other industry experts for 2017. “There are regions that lead and there are regions that follow. I don’t think there is any doubt which group Scandinavia belongs to,” says Euromonitor analyst Povilas Sugintas, who will be speaking at the show. “When it comes to public health, Norway, Denmark, Sweden and Finland set the trends,” says Sugintas.

As the beauty industry gradually transforms to become more health orientated, cosmetic companies are responding with even more innovative product functionalities.“The quest for a healthy lifestyle has led to an increasing demand for natural beauty, with smaller/niche brands emerging as the main beneficiaries. Transparency of products and their ingredients puts pressure on companies big and small, creating winners and losers,” he adds.

The sessions on Thursday 16 November, at 10.30am – 11.15am in the Natural Theatre will give attending natural retailers and buyers (from across Scandinavia and beyond) new insights into untapped opportunities for growth in the region.