Red Bull launches organic soda line

The Austrian beverage producer Red Bull has launched an organic soda line called “Organics”. The new product range has been introduced in different markets such as Germany and parts of the US, namely San Diego County and North Carolina.

According to the company, the new series of drinks, consisting of the flavours Cola, Lemon, Ginger Ale and Tonic Water are certified organic by the European Union as well as the U.S. Department of Agriculture. As a Red Bull spokesperson said to an US online magazine, with the new beverage line, the company intends to reach consumers who like to try new products and who prefer buying organic food.