Natural & Organic Cosmetics Association: 10 years of NATRUE

NATRUE hosted a highly successful Members Assembly on 30 May 2017 to update members of its latest achievements in the world of Natural & Organic Cosmetics (NOC) and to celebrate this 10th Anniversary. Over 50 people participated at the annual Members Assembly in Brussels. The meeting presented again an opportunity to discuss the challenges for the NOC sector, and exchange ideas with key industry players. Among others there was a stimulating panel discussion entitled "The EU Regulatory framework for Natural & Organic Cosmetics: Commitment to the future". with stakeholders from the industry, organizations and policy.  

"As part of today's debate, NATRUE is delighted to see how much interest there is around natural and organic cosmetics, and how the sector as a whole is moving towards greener ingredients and sustainability. It remains the case that due to the lack of official definition for natural and organic cosmetics, private standards still play a role in supporting consumers' decisions. To this end, by advocating for appropriate legislation to protect ingredients and promoting a strict standard, our association ensures consumers worldwide receive the quality products they expect." Mark Smith, NATRUE Director General

10 years of NATRUE - new sustainability project announced

The NATRUE Association has seen steady growth over the past 10 years, with a total of more than 60 Members from over 20 countries worldwide. Moreover, a total of 35 new international brands adopted the NATRUE Label during 2016 leading to over 230 certified brands worldwide. The Association celebrated passing the milestone of 5,000 NATRUE certified products, with many others already in the pipeline expected to be certified before the 10th anniversary comes to a close.

NATRUE announced its future participation in an exciting and innovative new sustainability project, which will transform consumer waste into packaging for new products in the organic industry. NATRUE will be a partner in the EU-funded URBIOFIN project 'Horizon 2020' which will run from 1 June 2017 for 4 years. With a new video to inform consumers about the role of NATRUE and how consumers can avoid greenwashing by looking for the NATRUE label on product packaging.

"For 10 years, NATRUE has been committed internationally to protecting and promoting the authentic natural cosmetics sector in Europe and worldwide. In addition, with its participation in the EU research project Horizon 2020 that starts in June 2017, NATRUE gives another important signal for sustainability and active responsibility. The Association joined the industry consortium project to help solve environmental pollution and contribute to the transition to a renewable circular bio-economy through sustainably converting municipal waste into targeted products like cosmetic packaging." Klara Ahlers, NATRUE President