Kroger wants to buy Whole Food Market

Kroger is seriously considering a takeover of Whole Foods Market powered the stock in both companies. Kroger is an American retailer founded in 1883 in Ohio. It is the country's largest supermarket chain by revenue ($109.83 billion for fiscal year 2015), second-largest general retailer (behind Walmart).

Acquisitions, in combination with more than a decade of sales growth, have helped Kroger grow to become the world's third-largest retailer. Kroger seems to become more interested in organic and natural food companies as this branch has continuously recorded double digit growth. Whole Foosd Market exclusively features foods without artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. It is the United States' first certified organic grocer, which means it ensures, to National Organic Program standards.

Kroger produced for the first time their own gluten free products, when it  added Simple Truth® and Simple Truth Organic® in 2014 to their brands. The idea of this house brand is to offer “affordable and delicious foods that represent the joy of eating closer to the way nature “, according to Simple Truth. Simple Truth topped $1 billion in sales.

Kroger also had an other big takeover in 2014 with the purchase of Harris Teeter for $ 2.5 billion. Harris Teeter Supermarkets, Inc. is an American supermarket chain based in North Carolina. Supermarket News ranked Harris Teeter No. 34 in the 2012 "Top 75 Retailers & Wholesalers" based on 2011 fiscal year sales of $4.3 billion.

Kroger’s investment comes at a time where Whole Foods lost more than half its value since three years, explains (http://www.cincinnati.com/story/money/2016/10/06/could-kroger-buy-out-whole-foods/91696844/). Last month, Kroger reported quarterly sales that fell just below Wall Street expectations. Falling food prices are cited for the downward spiral of Whole Food Market. Kroger cut its capital expenditure forecast for this year, excluding acquisitions, by $500 million.

 is seriously considering a takeover of Whole Foods Market powered the stock in both companies. Kroger is an American retailer founded in 1883 in Ohio. It is the country's largest supermarket chain by revenue ($109.83 billion for fiscal year 2015), second-largest general retailer (behind Walmart). Acquisitions, in combination with more than a decade of sales growth, have helped Kroger grow to become the world's third-largest retailer. Kroger seems to become more interested in organic and natural food companies as this branch has continuously recorded double digit growth. Whole Food Market exclusively features foods without artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. It is the United States' first certified organic grocer, which means it ensures, to National Organic Program standards.

Kroger produced for the first time their own gluten free products, when it  added Simple Truth® and Simple Truth Organic® in 2014 to their brands. The idea of this house brand is to offer “affordable and delicious foods that represent the joy of eating closer to the way nature “, according to Simple Truth (http://www.simpletruth.com/about-simple-truth/). Simple Truth topped $1 billion in sales.

Kroger also had an other big takeover in 2014 with the purchase of Harris Teeter for $ 2.5 billion. Harris Teeter Supermarkets, Inc. is an American supermarket chain based in North Carolina. Supermarket News ranked Harris Teeter No. 34 in the 2012 "Top 75 Retailers & Wholesalers" based on 2011 fiscal year sales of $4.3 billion.

Kroger’s investment comes at a time where Whole Foods lost more than half its value since three years, explains Cincinati.com. Last month, Kroger reported quarterly sales that fell just below Wall Street expectations. Falling food prices are cited for the downward spiral of Whole Food Market. Kroger cut its capital expenditure forecast for this year, excluding acquisitions, by $500 million.