BioFach America Latina - BioBrazil in Sao Paulo

 

A study conducted by the Brazilian Institute IPD (Instituto de Promoção do Desenvolvimento / Brazilian Development Promotion Institute) shows that the Brazilians’ interest in a healthy, sustainable lifestyle is growing, the national organic industry is developing positively. In 2015, it registered average growth of between 30 % and 40 % and turnover of around 742 million US Dollars. In this connection, the Brazilian organic products turnover was accounted for in particular by non-processed and processed organic foods, clothing, natural cosmetics, cleaning products and pet supplies. All these product segments are comprehensively covered by Biofach America Latina - Bio Brazil  For this year's edition the organisers are again expecting growth in all sectors. International companies are also represented. This year there will be presentations from Portugal, India, Peru and Italy.

 

Sensitizing consumers to organic products

In addition to trade visitors, the event would also like to appeal to potential organic consumers and continue to secure the loyalty of existing ones to the sector. To this end, the fair will be open to the public on the last two days. This will enable both target groups to obtain information on the broad range of organic products and services and also take in the latest trends and place orders. Overall the visitors can expect several hundred new products and innovations from the organic food, natural cosmetics and organic textile segments.

During BioFach America Latina - Bio Brazil Fair 2015, in cooperation with the association Brazilian Service of Support to Micro Businesses (Sebrae), for the first time organised meetings were held between organic companies, buyers and retailers from Brazil’s various states. The aim was to identify new business possibilities. On two trade fair days, in 256 meetings, 20 buyers came together with 91 organic producers. The meetings generated business deals amounting to over 40,000 US Dollars during the event.

 

International Forum of Organic Agriculture

Parallel to the product show, the organic sector will come together at the International Forum of Organic Agriculture for an exchange on the challenges posed by a constantly growing organic market. The congress participants will be discussing among other things current market trends, certification processes as well as the necessity for quality seals.

The next BIOFACH events:

• BIOFACH, Nuremberg: 15–18 February 2017
• BIOFACH CHINA, Shanghai: 26–28 May 2016
• BIOFACH JAPAN, Tokyo: 24–26 August 2017
• BIOFACH AMERICA, Baltimore: 22–24 September 2016
• BIOFACH INDIA, Delhi: 10–12 November 2016