Vivaness presents natural cosmetics innovations

At its premiere, Vivaness wanted the full Monty. In the fully booked exhibition hall 7A, more than 200 exhibitors presented both innovations and their tried and tested ranges on their stands. A wealth of new products was also on display in a special ‘innovations garden’ next to the wellness oasis. Some of these products are described below. As well as the traditionally strong presence of the German manufacturers of natural cosmetics, Vivaness registered a sharp increase in companies from abroad.

Picture: The innovations garden at Vivaness

After an extensive product relaunch, and with new packaging and new products, Alva is joining the fray with a new advertising concept featuring a famous sportsman and sportswoman. The twice world champion skier Martina Ertl is advertising the sea buckthorn Anti-Aging Skincare System (picture) that has been supplemented with Alva’s Moisturiser (Feuchtigkeitsfluid), Liftingcreme, Softpeeling, Mask and Lipbalm. The relaunched men’s range ‘For Him’ is being advertised by Ironman Faris Al Sultan. The Daily Care Range ‘Anti-Stress’, comprising shower gel, body lotion and roll-on deodorant, was presented in four new fragrances. The lotions balance the moisture content of the skin and, according to Alva, also smooth it.

C.W. Tropicai is extending its cosmetics line by four products based on coconut oil: two hair-care products, Hairwash and Hairmask, and Bodywash and Bodymelt for cleansing and creaming the skin (picture).

As well as exhibitors of natural cosmetics, manufacturers of food supplements were also present at Vivaness. The health food manufacturer Dr. Grandel from Augsburg introduced himself and his products. Biolipon capsules contain metabolic gamma linoleic acid, a substance involved in many functions of the body. Bio Gran wheat germ is rich in minerals, vitamins and secondary vegetable matter. The organic tablets (Bio Ceroletten) from the House of Grandel contain vitamin C from organic Acerola cherries and help to satisfy the body’s vitamin C needs.

The appearance of Dr. Hauschka at the Nuremberg Trade Fair marked the 40th anniversary of the brand. To celebrate the birthday, a valuable gift box of cosmetics products was designed in the style of yesteryear. Another new feature this year is a sun cream with light protection factor 30 for children’s sensitive skin, a mascara and concealer sticks.

After the successful relaunch of the cosmetics brand Eubiona, the company Pural introduced its new products at Vivaness. The lines Face, Body, Hair and Active were given a complete makeover and are now on the market as a ‘young’ line at the lower end of the price range for the basics. All 36 products are certified by Ecocert and more products will be added in the course of the year. The Active line (picture) consists of items for people taking physical exercise, and as such fills a gap in the market. The products with rosemary, horse-chestnut, peppermint and other plant extracts stimulate the circulation and regulate perspiration. Hair care and styling products also belong to Eubiona’s core products.

The Swiss company Farfalla (picture) brought new body and massage products to BioFach. The fragrances Ambra, Frangipani and Fresh Lime, each with a range consisting of Bodybutter, Lotion, Shower Cream and Eau Fraiche, were introduced. In addition, there are body oils Drei Rosen (Three Roses), Königin der Nacht (Queen of the Night), Orangenhain (Orange Grove), Liebesnacht (Night of Love), Energy, Lavendelblüte (Lavender Blossom), plus cellulite and sport and muscle oils. Products were also added to the face care system. Men will be pleased with the two new natural fragrances Vetiver and Uomo.

Lavera has been very busy and has created more than 40 new products. Laveré has completely revamped and expanded its Anti-Aging-Range to create the four system care ranges Hydro, Solution, Repair and Body-Effect. In luxury, shiny silver packaging, these active-ingredient cosmetics in the premium segment consist of standard and special products with innovative solutions such as an eye gel roll-on. Again, Klara Ahlers was the inspiration behind the advertising material. Another product area that the company has been addressing is hair care: seven new shampoos (picture) and three styling products (gel, spray and mousse) have been developed. New products are an Eau de Toilette spray and roll-on and spray deodorants in six fragrances. Apart from these, recently introduced products are the Lavera Lips Range with nine lip balm sticks (picture).

On Logona’s stand were displayed not only the original Logona brand but also Sante and Fitne with new products. Another position on the stand was occupied by Logona’s recent acquisition, the health food manufacturer Elektrobio, with the Heliotrop and Neobio brands. As a hair care specialist, Logona has brought out two new shades of the successful Color Creme range (nougat and teak). The already extensive hair care programme is being supplemented with styling products, a blow-dry mousse and a hair gel. Two new fragrances were added to body care, with the ranges Oriental (Duschbad –Shower Wash, Bodybutter, Roll-on Deodorant) and Nordic. Sante Lipsticks Color & Care provide sun protection, care and colour for the lips. Another new product in the Sante brand is self-tanning lotion, a moisturising cream with self-tanning effect. Fitne has now brought out two products for menopausal problems: capsules with clover isoflavones or soya isoflavones.

The English company Natracare Bodywise brought baby wipes, panty liners and sanitary towels made from organic cotton.

Speick from Stuttgart presented its thermal range with silicic acid and algae extract in a fresh green and violet design (picture). The revitalising care system consists of face care (cleansing milk, face tonic, day and night cream), and a body care line with various shower gels, body lotion and deodorant spray. The established shaving products for men have been supplemented with an intensive cream, a deodorant and a shower gel and brought together under the name Speick Men Naturkosmetik. The range for women is now called Speick Woman.

An event at Vivaness with Helmy Abouleish from Sekem-Farm formed the launch of the campaign ‘Let the Desert Bloom’. From sales over 30 euros, Tautropfen donates 3 % to the camomile children in Sekem. For customers, there is what they called a Baby Tree (picture), a tiny plant in a glass container to hang up.The campaign shows Tautropfen’s commitment to sustainability and draws attention to the company’s involvement in socio-ecological projects.

For many decades Töpfer has been well known as a conventional cosmetics brand of baby care products based on bran. This traditional company came to BioFach for the first time this year with more than 30 products (certified by the Association of German Industry and Trade). The baby products with an active ingredient from calendula range from baby powder, nappy rash cream, shampoos, washing gel, baby lotion and oil to marigold ointment and balm for weather protection. For children there are a bran shampoo and bran shower wash, various bath additives with bran, body oil and body lotion. For adults, a completely new range with the emphasis on wellness has been marketed under the name ‘Vival’. It consists of six different bath additives, shower gels and various salves and creams.

With its stilt walkers distributing the new birch shower product (Birken-Dusch-Peeling) to the public, Weleda wanted to make its stand the centre of attraction at BioFach. This product complements the successful birch cellulite oil that was one of the best sellers among body care products last year. The new moisturiser for men was also part of Weleda’s display.