USA: Napa Smith launches organic beer in Sweden

Paddington Brands and Tomp Beer, Wine & Spirits will bring the USA-based Napa Smith craft beer portfolio and in particular the award winning Organic IPA (picture) to Sweden. Paddington Brands manages a portfolio of owned and agency premier import and craft beers, artisanal spirits and wines and owns the Napa Smith Brewery & Winery. Tomp is one of Sweden's leading beer, wine and spirits importers.

The beer will be featured in more than 100 Swedish Systembolaget stores from 2 April 2012. Napa Smith's portfolio is available in 30 states within the USA already - at Whole Foods and Safeway, for example. Sweden will be their first international market, the Napa Smith Brewery reports.

Systembolaget is the only authorized store system for selling alcohol in Sweden. It is offering an increased percentage of organic products as a choice for the environment, and due to increasing customer demand. 120 organic products were offered in 2010, and a range of about 200 organic products is available in their stores (see our earlier report). (Picture: Systembolagent store)