UK: Sales of organics increasing at Ocado

Ocado has gained a 7 % share of the organic grocery market, which was boosted by a tripling in Daylesford sales. More than three quarters of Ocado baskets sold in 2011 contained at least one organic product, the Grocer reports.(Picture: Daylesford products)

Ocado currently stocks more than 1,300 organic products, of which 360 are supplied by Waitrose. Laverstoke and Daylesford drove an 18.8 % annual increase in organic fresh meat sales in a year until November 2011. Daylesford’s weekly sales have tripled since the farm shop’s offering on the Ocado site doubled to 135 products at the beginning of September. Ocado CEO Tim Steiner has pledged to invest further in organic in 2012.

The Grocer