Run on NaturaSì at Sana in Italy

The effort was a full success – NaturaSì at Sana in Bologna, Italy, from September 7 to 10, was one of the very much appreciated novelties of this year’s edition of the fair. The natural supermarket was visited with great interest from the Minister for Agriculture and the Minister for Environment. Thousands of people literally have stormed the place: not only consumers who are already enthusiastic about the products of Italy’s organic supermarket chain, but also people who have entered a store selling organic products for the very first time.

Therefore the activities towards the cash points were frenetic – almost 4700 sales slips were issued. But also the staffs were busy answering the numerous questions in a competent way. Many questions were asked about the availability of a product, the characteristics of an article and about the locations of a NaturaSì selling point in Italian towns.

After enjoying the atmosphere at Sana, many people were glad to hear that a store was close to their home – and that they could do their entire shopping “organically”. With about 4,000 products in the sectors of food, household cleaners, drug store articles and natural cosmetics, all needs of the family can be fulfilled. A high interest was also shown for products designed for people with food intolerances – these products can hardly be found in selling points, but are available at this supermarket chain. As in all 48 supermarkets of the retail chain, loose products like bread, sausages, cheese, fruit and vegetables were offered, all certified by Icea.

For transparency, analyses and confirmations of certifications were shown, which ensured the visitors that they and their needs are taken seriously. The high interest can also be related to the fact that special attention was given to the questions concerning the high quality products, respecting health and the environment, without lacking the services of an efficient and convenient supermarket.

http://www.greenplanet.net