Zakee Shariff designs collection for People Tree

London-based artist and designer Zakee Shariff has joined forces with leading Fair Trade fashion pioneer People Tree to design a new collection of easy-to-wear jersey pieces with unique bold prints. The collection consists of four individual prints in Shariff’s signature using pop colours and paisley and bird motifs. These graphics are printed on three different easy-to-wear styles including a stretch mini-dress, a slouchy long sleeve box sweat, and a slashed sleeve tee (see pictures).

All garments are hand screen-printed on 100 % organic, Fairtrade certified cotton in India by Assisi Garments, one of People Tree’s Fair Trade producers who pay up to 30 % more than conventional garment manufacturers. The organic cotton is from Agrocel, a pioneering Fairtrade certified organic cotton producer in Gujarat, India.
 

Prices for the collection range from £ 30 to £ 45. The range will be available to buy online from People Tree and from ASOS and selected John Lewis stores from 12 December 2011. Created ten years ago by Safia Minney MBE, People Tree continues to define the world of truly feel good fashion and boasts collaborators such as Emma Watson, Orla Kiely and Vivienne Westwood. "I love working with People Tree as they are very conscious of their mission…very refreshing. As a person who cares about the world and portrays that in my work it’s very important to me, especially now that I have a child", Zakee Shariff says.

People Tree