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Organic "Wild Cucumber" awarded

by Redaktion (comments: 0)

The organic 'Urgurke', an initiative of Eosta and Enza Zaden, awarded the second place for the Fruit Logistica Innovation Award 2008 thanks to its authentic taste, the unique collaboration behind the product and the environmentally friendly and original 'baguette bag' packaging. (Picture: common cucumber).


The 'Urgurke' is a one-of-a kind organic cucumber. Dark green, with a rough skin, it is refreshingly crisp, moist and juicy. The 'Urgurke' comes wrapped in bio-degradable packaging. This classic cucumber variety is one of the world's oldest vegetables, revived and introduced on the market thanks to a highly original research project dedicated to 'forgotten varieties'. The entire concept for the Urgurke harks back to generations past, "the strong values of yesteryear presented in a modern jacket". This exceptional product appeals greatly to consumers, as shown by shop tests in Germany.


At next weeks Biofach 2008, the Urgurke will be presented in the Biofach Novelty Stand. Samples of the 'Urgurke' will be on display for tasting at the booth of both Eosta and Enza Zaden. You will find Eosta in Halle 7/7-441 and Enza Zaden in Halle 5/5-102.


The new variety will be launched on the English market as 'Wild Cucumber' and on the Dutch market as 'Oerkomkommer'.


Partners in this innovation project were Eosta, Enza Zaden, The University of Wageningen Greenhouse Culture, the Centre for Genetic Resources, LEI and grower Eef Maassen - all based in The Netherlands.



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