Nature & More wins Ecocare Award 2012

Nature & More has won the first prize for sustainable projects at the Ecocare Awards ceremony in Düsseldorf, Germany. The jury has stated that a huge gap exists between consumer demands for sustainable products, and the (anonymous) way in which fresh products are sold in the store shelves. "Nature & More has succeeded in setting up a direct communication with the consumer that bridges this gap", said a spokesperson of the jury.

Nature & More is the trace & tell trademark of Eosta, European market leader in organic fruits and vegetables. Products by Nature & More carry a stamp that shows the portrait of the grower and a grower code, which consumer can use to visit the grower online. The underlying sustainability model, the sustainability flower, was developed in 2009 by a group of German, English and Dutch pioneers of the organic movement, including Patrick Holden, former director of the British Soil Association.

Nature & More