Natrue and IFOAM team up

For two of its certification categories - Natural Cosmetics with an Organic Portion and Organic Cosmetics - Natrue requires a minimum percentage (70% and 95% respectively) of organic ingredients. As Natrue intended to create a global label, the definition of what qualifies a raw material to be considered as “organic” was technically challenging.

To address this challenge, Natrue has decided to adopt the IFOAM technical definition of what constitutes an accepted organic standard: that is, one that is approved under the IFOAM Family of Standards. Such standards have passed a rigorous assessment by IFOAM experts and demonstrated both their local relevance and their equivalence to the international Common Objectives and Requirements of Organic Standards (COROS). The IFOAM Family of Standards represents both the diversity and the unity of what is considered organic worldwide.

Natrue has just updated its label criteria. The new version (2.9) of these requirements is now defining organic raw materials as those being certified by a duly recognized certification body or authority to an organic standard or regulation approved in the IFOAM Family of Standards. IFOAM and Natrue believe that these new criteria will benefit producers, traders and consumers with an approach that combines inclusiveness and integrity.

Producers certified to their local organic regulation or standard will now be able to supply Natrue cosmetic manufacturers, provided that the local standard has been approved by IFOAM. This should ultimately favor the uptake of the Natrue label globally and ensure its credibility towards consumers. More information on the Natrue requirements can be found here. More information about the IFOAM Family of Standards is available here.