New health and beauty products at NOP Europe 2014

A raft of new health, nutrition and beauty products are set to hit the market at Natural & Organic Products Europe 2014, as hundreds of new companies from around the world prepare to exhibit at the show. To accommodate increasing demand from new companies looking to reach the show’s growing visitor-base (attendance was 8,810 in 2013, up 20% from 2012), organiser Diversified Communications UK has expanded its exhibition space by 11% for 2014 to fill the entire Grand Hall. Most of this has already been booked and visitor pre-registrations is already up over 30% on the same time last year. This strong exhibitor uptake paints an encouraging picture of growing market confidence; with many natural and organic companies finally looking to shake off the cloak of recession and increase their sales and brand awareness at the show.  New companies have been quick to reserve their first stands, and many returning exhibitors have increased the size of theirs for 2014.
 

Over 26 countries, including Finland, Germany, Hong Kong, Brazil, Canada, Russia, Sweden, the USA, and the UK, are currently represented in the Natural Health & Nutrition and Natural Living areas of this year’s show. In addition to the show’s new Eco Luxe Beauty Pavilion, around half of this year’s Natural Beauty & Spa exhibitors are new companies looking to make a big impression with visiting retailers and buyers.
 

Natural & Organic Products Europe takes place on 13-14 April 2014 at Olympia London, and includes four show sections: Natural Living, Health & Nutrition, Natural Beauty & Spa and The Natural Food Show. Entry to the show includes access to keynote sessions, Natural Beauty & Spa seminars and live Natural Kitchen demonstrations. More information is available from www.naturalproducts.co.uk