Germany: Fairtrade sales are increasing

In 2013, turnovers of Fairtrade products reached €654m in Germany, an increase of 23%. The total volume of sales was 71,000 tons – a plus of 34% on 2012. The range of Fairtrade products is increasing massively, and the Fairtrade range of well-known brands and private labels is expanding too.

About 280 companies offer around 4,000 Fairtrade products. The share of products that is also certified organic is at 65%. With about 11,000 tons (a plus of 20%), coffee keeps its important role. Sales of bananas increased by 50% to almost 32,000 tons. Each forth rose in Germany is Fairtrade certified. About 1,000 tons (+28%) of Fairtrade chocolate was sold last year. Other confectionery increased by 47% to almost 1,400 tons, plus 4,000 tons of ice-cream were sold (+18%).
 

Fairtrade keeps on developing and working on its standard. A next major step will be the development of a Fairtrade textile standard. More information (in German) is available here.