Dr. Bronner’s can continue with lawsuit

The San Francisco County Superior Court has ruled that Dr. Bronner's Magic Soaps can proceed with its lawsuit seeking to compel organic cheater companies & certifiers to drop, or stop certifying, deceptive organic label and brand claims. Culprit brands include Avalon "Organics" and Jason "Pure, Natural & Organic", for example; the culprit certifiers are OASIS and Ecocert. Estee Lauder is also a defendant due to its expressed intent to enter the market under its Aveda brand with misleading OASIS certified "organic" products.  The 800,000 supporter strong Organic Consumers Association has played a leading role in exposing and educating consumers about deceptive organic branding, and is a party in the litigation with Ecocert.
 

In so ruling, the court moved the case closer to full consideration of the merits of Dr. Bronner's claims. Organic consumers expect that the main cleansing and moisturizing ingredients in soaps, shampoos and body washes that are labeled "Organic", "Organics" or "Made with Organic" will be made from organic as distinct from conventional agricultural material, produced without synthetic fertilizers, herbicides or pesticides, and be free of petrochemical compounds.
 

http://www.organicconsumers.org