Daioni becomes Wales Rugby League community partner

A significant three year deal was signed  for Daioni to become Official Wales Rugby League Community Partner (picture by Mark Chandler: Members of the Wales Rugby League). The Daioni brand appears on the back of the Wales National shirt and will also be carried on clothing of Wales Rugby League Community Development Officers.

On the sponsorship deal, Laurence Harris, Co Founder and Managing Director of Daioni said: “This is an exciting time for both organisations that mirror similar values and a strong desire to be successful. Our product appeals to all the family and with our growing business within sport this partnership was a natural fit for us.”

Daioni means ‘goodness’ in Welsh. The range consists of strawberry, chocolate and banana flavoured milk, which is produced from organic semi-skimmed milk. Daioni has won a number of awards and is now sought by consumers far beyond the Welsh border in Greece, Hong Kong, Holland, Poland and Spain, as well as by major food retailers across the UK.
 

Trioni