Cosmebio: A fresh new look at organic cosmetics

In July 2013, Cosmebio, the first international association for natural, ecological and organic cosmetics created in France 2002, launched its new Facebook page featuring a photo contest ‘My top favourite certified organic cosmetics’, plus a campaign blog. Their objective: educate and promote organic cosmetics to the public, and introduce them to 500 organic cosmetic brands.
 

The contest ran from 23 September to 18 December 2013 and featured competitions in the three categories that each ran for a month: Mother and Baby; Women; and Men. Three winners were chosen for the Public Award (the picture with the highest number of votes) and one winner for the Jury Award (based on the creativity of the message and picture) - see picture.

145 pictures were posted on Cosmebio’s page, over 20,000 votes were casted and positive feedback came from over 30 bloggers. Powerful catch phrases communicate the changing image of organic cosmetics - one that emphasizes the pleasure of beauty and safe and healthy cosmetics that help preserve the environment. A fresh new look is taken at organic cosmetics that is full of promises for their future and customer trust in these products. Over 4,000 fans are now eager to find out more about organic cosmetics on Cosmebio’s Facebook page.