UK: BerryWhite launches at Waitrose

BerryWhite, the fruit-based soft drink, is available in four flavours: Pomegranate & Blueberry, Peach & Goji Berry, Lemon & Ginger and Cranberry & Guava. All four flavours are already available all over the UK in independent retailers and through Ocado, as well as in 27 countries worldwide. Two flavours, the Pomegranate & Blueberry and Peach & Goji Berry, were now launched in Waitrose stores. 

The light and refreshing drinks are 100% organic, have no added sugar, are gluten free, and are suitable for vegans. They incorporate beneficial extracts, such as anti-oxidising White Tea and the energy-enhancing Yerba Mate. 
 

BerryWhite was launched in 2012 by Andrew Jennings (picture). 10% of profits from sales of BerryWhite are given to charity; these donations focus on projects surrounding issues including health, education and water. BerryWhite has won awards including Best Juice Drink in the 2013 Beverage Innovation Award and a 2013 Great Taste Award. More information is available here.