Alce Nero launches online shop

Alce Nero has launched its online shop on 21 May 2014. The brand with more than 1,000 members - farmers and beekeepers mainly in Italy, but also in the rest of the world -  presents a platform that is safe, simple to use and functional. The shop was developed in partnership with Postecom  for the management of the service. It has been designed to allow browsing and purchasing from a computer, smartphone and tablet.

At the shop, extra virgin olive oil is offered, as well as pasta, biscuits, sauces, rice, cereals, tea, and honey. Visitors of the site are also encouraged to get in touch for more information via email and telephone. Delivery is free when ordering goods for over 50 euros. At the moment, Italy is the only country for delivery, but further expansion to other countries is expected. The launch of the shop is supported by a communication campaign that includes advertising pages, Google adwords, direct mailing and promotional events.