Interest in organic products growing in Japan

From 20 to 22 November 2014, the Tokyo Big Sight exhibition venue was dedicated to organic products again as Organic Expo together with BioFach Japan opened its doors for the 14th time. 227 (2013: 188) organic exhibitors welcomed 18,198 (2013: 15,078) visitors. Highlights included the two Italian pavilions, the Organic Stage with a new lecture format, the Organic Marché space and the Natural Beauty Care Area, which also featured natural cosmetics companies from Europe. (Picture: Organic Expo together with BioFach Japan)
 
The Organic Stage lecture forum was very popular with the trade visitors. With its open structure, it attracted large numbers of interested listeners. One of the successful newcomers this year was the interactive Organic Lottery format, during which exhibitors briefly presented their products and answered questions from the audience. This was followed by a prize draw for the products that had been presented. (Picture: Organic Stage opening ceremony)

The presentations by the BDIH (the German Association of Industrial and Retail Companies for Medicines, Health Food, Food Supplements and Cosmetics), JONA (Japan Organic and Natural Food Association) and the Control Union Japan were also well attended. The Exhibitor Forum as a new presentation opportunity for exhibitors also went over very well. The next Organic Expo, together with BioFach Japan, will take place in Tokyo in February 2016. More information is available here.