Health ingredients market is booming

The industry for health and wellness products is showing accelerated growth. It is expected that it will even reach a record-breaking value of about US$774bn in 2014. According to a current study by Euromonitor International, the worldwide market for health ingredients has grown by 6.75% between 2013 and 2014, UBM Live reports. This shows that products with health and wellness benefits are in higher demand than traditional food products. Until now, healthy and natural alternatives accounted for about 21% of all packaged foods; however, it is predicted that this number will grow by 31% between 2014 and 2019. Healthy beverages are actually slowly overtaking energy drinks on the worldwide market, as consumers are opting for natural tea varieties. for example. 
 

On 2 - 4 December 2014, Amsterdam will become the hotspot of the global health and natural ingredients industry. This year more than 8,000 visitors and 500 exhibitors from about 94 countries are expected to come together at Hi Europe, proving the significance of this market for the overall food industry. Exhibitors will present their innovations and product lines, and visitors will have the opportunity to gain invaluable industry knowledge across a wide range of conference modules, exhibitor product showcase, seminars on product innovation and industry insight sessions, and many other features and educational opportunities. More information is available here