Visitors choose Best New Product Award at Vivaness 2015

Over 42,000 trade buyers are expected to the exhibition duo BioFach and Vivaness taking place from 11 to 14 February 2015. The visitors at BioFach have chosen their favourites from the innovations registered for the Novelty Stand as part of the Best New Product Awards since 2011. This award is very popular, and many manufacturers have already had the pleasure of winning the coveted prizes.

There were over 150 new products to discover on the Novelties Stand at the international trade fair Vivaness 2014. At the next edition of the fair, in 2015, visitors can choose a favourite product from all the new items registered by the manufacturers in each category of the Novelties. These will be honoured with the Best New Product Awards for the first time. (Picture: Vivaness Novelties 2014)

Further highlights at Vivaness 2015 include Breeze, the special show for newcomers, and the communication platform Meet & Talk, which has supplemented the Vivaness congress programme since 2014. A new feature in 2015 - besides the Best New Product Award - is the trend category Vegan, since more and more customers are looking for products without animal ingredients when shopping – not only when making their food choices, but also when buying cosmetics. More information is available from Vivaness.