Australia: One Logo Says It All campaign

The non-profit organisation Australian Organic has recently launched its One Logo Says it All campaign fronted by Celebrity Chef and ambassador Pete Evans via media agency The Media Collective and PR company Missy Mischief, Australian Organic reports. The aim of this campaign is to increase consumer trust by educating shoppers to only purchase organic products that hold the Australian certification logo. The spot is available here:
http://www.youtube.com/watch?v=1kB4TgNhnbs

"Our recognisable Australian Organic logo appears on any product that our independent certification agency has deemed certified organic. This is the buyers 100% guarantee that the item they are purchasing; where it be food, wine, textiles or even make-up; was produced and created from the source with the health and welfare of people, animals and the environment in mind," says Dr. Andrew Monk from Australian Organic. The campaign is running for three months and also includes support from other celebrity ambassadors Therese Kerr and Costa Georgiadis.

Australian Organics