Italy: So critical so Fashion – ethical fashion in Milan

So critical so fashion comes back to Milan after the great success of its 2012 edition. It is the first Italian event which is totally dedicated to critical, ethical and independent fashion and is organized by Terre di mezzo Eventi. It will take place during Milan Fashion Week in Frigoriferi Milanesi from 20 - 22 September 2013.
 

The 60 brands that are hosted are craftsmanship and design from the national and international panorama. Their A/W 2013 collections and a preview of S/S 2014 collections will be presented to the general public. High-quality products, with a strong ethical and aesthetical content, will be shown during three days.

The 2013 edition will focus on the preciousness of organic and natural materials, but also on innovation techniques and recycling traditions, as well as upcycling and creative reuse. Furthermore, throughout the duration of the exhibition, visitors can take part in workshops to show their manual skill, such as creating or customizing accessories and items of clothing, and attend artists' performances, taste organic food and listen to live and DJ music. (Picture below: a previous edition of So Critical So Fashion)

So critical so fashion will also host meetings for insiders, fashion experts, institutions and people who want to exchange ideas on critical fashion in Milan and abroad. A professional shooting will be available to the public this year too: visitors will be able to wear an item chosen among those on show and to have a personalized make-up session, realized with natural and organic cosmetics. Shows and interactive activities won’t lack, so that visitors will be able to know at best the universe of ethical fashion, in order to make a critical and reasoned choice of purchase. More information is available here: www.criticalfashion.it