Fairtrade launches on the Kenyan market

Fairtrade International has launched Fairtrade Eastern Africa, an organization that markets and promotes the use of the fairtrade mark on products in the Eastern African region. This is a major step in enabling African farmers and workers to sell their products on fair terms in their own home market, Fairtrade International reports.

The formal launch took place in May, with Andrea Richert (New Markets Manager at Fairtrade International) signing the agreement with Rachel Wandia, Market Development Manager at Fairtrade Eastern Africa, and Nigel Tricks, Chair of the Eastern Africa board and Country Director for Oxfam.

Dormans Safari Fair Trade coffee  and Cadbury Fairtrade Dairy Milk milk chocolate are already on sale in Kenya. Four new tea lines will soon be hitting the supermarket shelves too. More information on Fairtrade Eastern Africa is available here: http://www.fairtrade.or.ke/