USA: Support for Prop 37 sees decline

A recent poll from the California Business Roundtable and the Pepperdine University School of Public Policy has found that support for California's Proposition 37 on GMO labeling has dropped significantly, NewHope 360 reports. According to the survey, only about 39 % of individuals now support Prop 37, more than 50 % are against it and over 10 % of voters are undecided. In mid-August, the same group had polls that showed completely different result: close to 65 % were in favor of Prop 37, almost 24 % were against it and over 11 % were undecided.
 

The “No on 37” campaign, backed by biotech companies, food processors and drink manufactures, raised over US$44 million (34 million euros) in funding for television advertising. On the other hand, the “Yes” campaign only recently started running its own advertising after raising US$7 million (about 5.5 million euros). The message against Prop 37 was strong and might be influencing viewers’ decisions.

NewHope 360