USA: Locavore Challenge

The Northeast Organic Farming Association of New York (NOFA-NY) is hosting its 3rd Annual NY Locavore Challenge in September 2012. The challenge is a month-long campaign aimed at engaging consumers across the state in actively supporting the local organic food movement.

The Locavore challenge is appealing concerned citizens to participate in a wide variety of events and challenges that support their local economies, encourage organic and sustainable growing practices and propel the movement. The aim is for 5,000 people state-wide to participate in the challenge this year. New this year, a “30 Challenges in 30 Days calendar” (click on picture to enlarge the calender) was launched to help guide consumers in exploring the challenge each day during September. Besides the daily challenge, the calendar includes recipes, tips, events and more.

Last year, NOFA worked with more than 40 partners to help host events, promote eating locally and educate their members or clients on the importance of supporting organic and sustainable farms. More information on the challenge is available here: http://www.nofany.org/events/ny-locavore-challenge