H & M: Spring 2012 - organic and recycled collection

As part of its Conscious initiative, H & M has created an exclusive collection of red-carpet looks, all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester. The collection showcases the diversity of what is now possible in greener fashion, H & M reports.

The collection includes a pleated mini dress in green made with an organic cotton blend. Kaleidoscope colors decorate a photo print dress and matching jacket in a recycled polyester blend. A lemon yellow chiffon maxi gown in recycled polyester combines an elegant decoration with classic design. The “Ultimate Red Carpet” evening dress features creamy white organic cotton and silk bouclé at the top, with an organza plissé meringue skirt – available in a limited edition of 1,000 pieces (see picture). The Exclusive Conscious collection will be available from 12 April 2012 in around 100 H & M stores worldwide, and selected looks will be available online.

In addition to the Exclusive Glamour Conscious collection, H & M Conscious collections also span other store concepts such as Divided, Women, Men and Kids as part of the ongoing initiative to increase the use of organic cotton and other more sustainable materials. Women’s items, for example, include 100 % organic cotton tunics, and a fitted tailored jacket made from recycled polyester. For Divided, the floral tops and printed T-shirts are made from 100 % recycled polyester, while shorts are made from recycled cotton. More information on the H &M Conscious initiative is avaialable here.

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