New natural cosmetics brand BFNKY

There is certainly no shortage of natural cosmetics and innovations in this segment. Nevertheless, Alexandra M. Slendebroek couldn’t find the brand she was really looking for - either the design or the content didn’t satisfy her requirements 100 %. So Alexandra, from Hamburg and with a background in the creative sector, decided to do something about it and to bring together her passion, art and holistic cosmetics in one product. After seeking out expert perfumers and product developers the brand BFNKY (be funky) was born: holistic natural cosmetics that appeal to body and soul by virtue of her blends of ethereal oils.

Since the beginning of 2012, the two ranges of skincare and fragrances “Inhale Love” and “Sky Infusion” – shower gel, skin lotion and eau de parfum in each range – have been on sale in four stores in Hamburg and in the online shop. Selling the products in shops in Berlin and Amsterdam is at the planning stage. In the medium term she wants to create more lines and also to start marketing abroad.
The products are manufactured in Germany. The ingredients (aloe vera, ethereal oils, etc.) come as far as possible from controlled organic agriculture. They do not contain any materials of animal origin, paraffins, parabens, colorants, silicons or phthalates, and testing on animals is naturally taboo. However, the products will not be BDIH or Natrue-certified.

The products are in the higher price bracket and come in simple, elegant, recycled bottles and, with the exception of the fragrances, there is no outer packaging. When the customer buys the products, they are put in paper bags (happiness by the bagful!), which are adorned with constantly changing motifs and ideas submitted by creative young people. The launch is being supported by a Facebook page. “Our target groups are urban trendy, confident users who are looking for high-value natural cosmetics and aesthetically pleasing packaging as well,” said a spokesperson.