Natural cosmetics innovations in abundance

Vivaness as a trade fair in its own right was for the fifth time the meeting point for natural cosmetics manufacfurers and the retail trade. New this year were the area linking CCN Ost and CCN Mitte as exhibition space for innovative cosmetics products and the special show Breeze. This new venture was very well received and stood the test of visitor approval. So, in the mood for natural cosmetics, visitors arrived at Vivaness Hall 7A, where as well as 82 German manufacturers 116 exhibitors from 22 had there products on display. That was an increase in exhibitors of 15 compared with last year. France, with 38 firms was especially well respresented. In third place came Italy with 30. On all sides you discovered new and interesting products. Take a virtual tour of Vivaness with us and we’ll introduce you to a selection of new items. (Picture: Focus on natural cosmetics innovations: redesigned product presentation in the area between the entrance to CCN Ost and Hall 7A)

Alva introduced its mineral pigment cosmetics Green Equinox Collection. The mineral pigments in 24 shades comprising six categories are available in individual screw-top jars and offer all sorts of creative possibilities. You can apply them either singly or in combination as an eyeshadow, eyeliner or highlighter, or as a colorant in lipcare products and nail varnish. Green Equinox is vegan and certified by Ecocert.

Visitors came across natural cosmetics outside the Vivaness hall as well – in, for example, the Argentinian pavilion. Aname Vio, Organic Beauty, is the name of the face care range from Buenos Aires that is certified by the national inspection organization and carries the American USDA logo.

The brand created by the American natural cosmetics pioneer Aubrey Hampton – Aubrey Organics – has been represented in Germany for a number of years. Hair care is one of this firm’s key product ranges. Their expertise finds expression too in the new products in the NuStyle Organic Hair Care range: two hair sprays - a combspray and a glossing spray - and a hair smoothing serum with organic quinoa protein and evening primrose oil.

The firm Cosmondial made its first appearance at this year’s Vivaness with its brand benecos. This young company, that hails from Aschaffenburg, is focusing on the young target group with its contemporary design and certified natural decorative cosmetics at affordable entry prices. The firm began developing its products in 2009 and is already listed by Biogarten, regional and transregional wholesalers. At Vivaness, visitors could inspect the Beauty Shop, a display of around 60 products (nail lacquer, lipsticks, decorative eye cosmetics), and counter displays. All these products will be available in the retail trade from April. (Picture on left: Beauty Shop – the display of products that will be on the market in the spring)

Also at Vivaness this year, as well as Madara, was a natural cosmetics company from Latvia called Bio2You. This company, that was founded in 2009, uses sea buckthorn as the main raw material for its cosmetics. The face care lines have been created for three age groups. The products are certified by the Italian certification organization ICEA. (Picture on right)

To coincide with its thirtieth birthday, the Familiy firm Börlind has relaunched its subsidiary Tautropfen, resulting in 40 care and wellness products for the face and body called A Drop of Paradise. Four lines highlight Britanny, Tuscany, the Orient and India. A further product range is called “Elixier – Zauber der Natur”. (Picture on left: The new Miss Germany on the stand of the Börlind Group)

Three interesting brands came from Malaysia: Buds, cosmetics for babies and children (picture), is already on sale in a number of European countries. So far, the luxury cosmetics Iremia, that have a high proportion of organic ingredients, are only marketed in Malaysia. Esmeria Organics is a new brand that processes regional plants and is designed more for the mass market.

The family firm Calendula Lifestyle in Boxberg in Bavaria now supplies its blossom and sea salt for bathing, plant bath oils and Cleopatra milk baths in large glass containers. A display with five sorts of bath additive in glass phials (picture on left) and the plant message range Ylang Ylang with, among other things, body lotion, peeling shower cream, sea salt bath, body oil, massage butter and bath chocolates are new. These products are certified by Natrue.

Dr. Hauschka, once again appearing independently at Vivaness, presented three new products: the new melissa face cream for sensitive combination skin, a body balsam in the regeneration range for mature skin over 40 and the decorative line Lavender Dreams. The set with eye shadow palette, kajal eyeliner duo and balancing teint powder is the new limited edition for the spring/summer of 2011.

The play of colours created by Ramon Crater in Israel (picture on right) can be seen on the appealing packaging of the new brand Faran from the firm Nature Scent. Like the camel and goat milk contained in the five lines - baby, soap, facial, body and spa - the mineral additives are sourced in the region. The company also produces the decorative mineral cosmetics beauty-Line.

The Berlin natural cosmetics manufacturer I+M Naturkosmetik was advertising, among other things, its Berlin range (picture on left). Shower gel, body lotion and hand cream pay homage to Germany’s exciting capital where the firm has had its headquarters for 30 years. Their formulae incorporate extracts of domestic herbs and shea butter and argan oil from African fair trade projects.

Lavera’s anti-ageing line, Lavera Faces My Age, with its six skincare products, was just as much the centerpiece of their presentation (picture on left) as their decorative cosmetics Trend sensitive, that was expanded last autumn to over 50 products. Also the Lavera line basis sensitive introduced five new products. 14 of the 25 products carry the label of the Vegan Society and are guaranteed not to contain ingredients of animal origin. With all their products the manufacturers from Wennigsen near Hanover ensure that as many ingredients as possible are sourced from organic agriculture and fair trade. A big proportion of products now carry the Natrue logo.

The Sante brand, that belongs to the Logocos Group, presented a children’s make-up set. The Fitne brand introduced five new food supplements. On display on the Vivaness stand under the name Fitne Orthomolekular were nutrient complexes that restore the balance in the case of metabolic deficiencies: skin & hair, immune system, cartilage & joints, cognitive skills & concentration, and nerves.

Luke+Lilly (picture on right) is the name of the children’s cosmetics produced by the Innsbruck company Dr. Anton Natural Care.The six care products (Natrue-certified) target boys and girls in the 6 – 12 age group, and the company is planning to extend the range. The company’s aim is to conquer this new target group, that has hardly been exploited at all in terms of natural cosmetics, by using brochures, its web presence and Facebook.

After years of research, the company OceanBasis in Kiel is now in a position to present a new kind of ocean cosmetics (picture on left) with ocean collagen. The raw materials for the new anti-ageing range OceanCollagen are extracted in an environmentally friendly way. The face care range with cleansing cream, face cream and two serums is certified by Natrue.

One of Primavera’s new products was its anti-spot gel. As a treatment for skin blemishes, it supplements the face care range Salbei Traube. The four existing shower balsam and body lotion ranges now come in a new pack size and have switched from glass to plastic (50 % recycled PE). The company is innovative both in terms of its products and its marketing: Primavera Friends is the name of the community concept the company wants to use to to keep its customers even better informed and to create stronger brand loyalty.

At the special exhibition Breeze, there were a number of interesting brands like the young German brand Lasavia with a wellness-care concept (BDIH-certified). Three fragrances – energizing, relaxing and sensuous, and witty names like Energy Bundle 24 Hour Cream make the new brand interesting. The make-up and decorative cosmetics range nvey eco from Australia are exclusive products in the premium segment. Since October 2010 the brand, that has won several awards, has been marketed in Germany by Schnaitmann Services in Stuttgart. The products are aimed primarily at perfumereies, institutes and spas.

From Sweden comes the brand Estelle & Thild (Ecocert) with a wide range of face and body care products (picture on right) – from products for babies and children to various lines for different age groups and skin types.