USA: Organic Valley's "Who's your farmer?" Tour

Organic Valley will launch the Generation Organic 2010 "Who's Your Farmer?" Tour on 6 October at the Organic Valley headquarters, ending in Washington on 21 October. The road trip, on a bus fueled by sustainably produced biofuels, will be driven by Generation Organic, a group of young farmers who have recently joined the organic farming cooperative, CSR reports. The Generation Organic 2010 "Who's Your Farmer?" Tour will stop at select college campuses to spread the good news about the viability of a career in organic farming, and educate and inspire people about the many benefits of organic through presentations, school garden visits and grilled cheese socials. 
 

According to the USDA Census of Agriculture, America has lost approximately 4.5 million farms since 1935, and most of the 2.1 million farms that remain are operated by farmers with an average age of 57. In contrast, the average age of Organic Valley farmers is 44. Organic Valley is America's largest cooperative of organic farmers and one of the leading organic brands in the USA. Organized in 1988, it represents 1,630 farmers in 33 states and one Canadian province, and achieved 520 million $ in 2009 sales. Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, yogurt, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label.

CSR