UK: Emma Watson launches People Tree fashion

Emma Watson, known as Hermione Granger in Harry Potter films, is to launch the latest People Tree collection at a 12 day festival organised by the Prince of Wales and held in the gardens of Clarence House in September, The Guardian reports. According to fashion experts, 20 year old Ms Watson has a considerable amount of influence among girls and young women who have watched her gradually shed the image of Hermione to emerge as a fashion icon.

In order to ensure People Tree fashion meets the Fair Trade principles set out by WFTO (World Fair Trade Organisation), the company works closely with 50 Fair Trade groups in 15 countries. That way, they can bring benefits to people and the planet at as many steps of the production process as possible – growing cotton, weaving, dyeing, embroidery, stitching etc. – helping alleviate poverty in the world's most marginalised communities. The company also aims to work hard to ensure that they pioneer ecologically sound methods of production and minimise environmental impact. Not only is most of their cotton certified organic and Fairtrade, all their clothes are dyed using safe and natural dyes. As many products as possible are sourced locally, choosing natural and recycled products over toxic, synthetic and non-biodegradable materials.
 

The Guardian , People Tree