BioFach América Latina and ExpoSustentat 2010

Brazil is the largest economy in Latin America and with its 190million inhabitants is an aspiring consumer market with great potential – also for sustainable and organic products. From 3 to 5 November 2010, BioFach América Latina and ExpoSustentat again invite the sector to the international get-together in the Transamérica Expo Center in São Paulo. Last year, trade visitors from 27 countries were delighted with the new products from the 311 exhibitors and updated on trends and current developments in the organic sector at the accompanying congress, according to Nürnberg Messe.

The prospects of getting Brazil and its multicultural society even more interested in organic and natural products than at present are extremely good. The preparations needed for a professional market entry are not to be underestimated, however. To be successful, a company needs the right local marketing partner and professional logistics support. Two large events in the coming years, the 2014 FIFA World Cup and the 2016 Olympic Games, are being planned with a high standard of sustainability and environmental friendliness. This makes the Brazilian market for export-orientated European organic companies especially interesting at the moment. But the domestic market also has something to offer: Brazil has its own production and more than 930,000 ha of organic farming land. In addition, large areas are farmed under natural conditions or are nature conservation areas.
 

The family structure of small farming is particularly suitable for organic farming methods. The governments of individual federal states and the national government of President Lula da Silva have recognized this. The state promotes organic agriculture as the most sustainable form of agriculture, and not only through the organic legislation that came into force in 2009. About 7,000 family farms are included in programmes for promoting organic farming. Approx. 12 million small farmers produce some 70 % of the daily food consumed in Brazil and according to information from the Ministry for Rural Development produce around 10 % of the gross domestic product. Brazil’s exports of organic products are developing promisingly. The marketing project OrganicsBrasil almost trebled the export volume of the meanwhile 74 member companies from 15 to 44.3 million US$ in the period from 2006 to 2009. OrganicsBrasil exhibits at several international BioFach events and promotes the whole variety of locally produced organic products and finished products from drinks and snacks to natural cosmetics and natural textiles. But Latin America’s biggest economy also has a demand for imported organic products.
 

BioFach