H&M introduces skincare with organic ingredients

H&M has announced its first range of skincare with certified organic ingredients. The line will be available on all of those markets that offer the comestic range today. Debuting in stores at the beginning of March, the range of everyday essentials includes shower gel, body scrub, body lotion, hand cream and lip balm, all of which are based on natural and organic ingredients and are certified by Ecocert.

The products are available in the fragrance combinations of raspberry and melon or lavender and mint, and are accompanied by make-up and toilet bags made from organic cotton. "It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” says Ann-Sofie Johansson, H&M’s head of design. 

The introduction of skincare products with certified organic ingredients comes at a time when sustainability is even more central to H&M’s work, with a commitment to increase the use of organic cotton by 50 % each year until 2013, while projects like H&M’s Garden Collection for Spring 2010 show how organic and sustainable materials can take their place at the very heart of fashion.

H&M