Vivaness: Cosmetics trend – natural, sustainable and fair

Trade buyers looking for an overview of the trend market natural cosmetics, new products, brand positioning and international developments should make a note of February 17 to 20,  2010, when the annual leading international exhibition for natural personal care and wellness with some 180 exhibitors comprehensively reflects the whole market. The international natural cosmetics market is still growing. The difficult economic environment has astonishingly little effect on the sector with a stable growth record of many years. According to a sample analysis by the international market research institute IRI Information Research of Nürnberg, Germany, natural cosmetics achieved 7.6 % sales growth in the German retail food trade and drugstores in the first half of 2009. In 2008, the entire German market for certified natural cosmetics had grown by almost 10 % to 672 million € and reached a market share of 5.3 % of total sales of cosmetics. 
 
The international natural cosmetics sector is also largely crisis-proof. Market researcher Organic Monitor of London, Great Britain, forecasts continuing growth potential. An estimation indicates that European sales figures rose by 13 % in 2009. The market volume in Europe could reach 2 billion EUR in 2010. France and Germany show the fastest growth. At international level, the United States and Asia, primarily Japan and Korea, are still the strongest buyer markets. German and international companies are positioning themselves with innovative products. There is now much more investment in researching and securing highly effective, selected natural raw materials and in effectiveness tests than in earlier years. Natural cosmetic companies are developing new processes and spending money on ultramodern production plants. Moreover, many pioneers are focusing attention on sustainability, environmental protection and biodiversity.

Nürnberg Messe