Organics in Denmark

Organics in Denmark now make up about one third of the overall retail grocery market, and some products like eggs and milk are pushing towards 50 %. By dropping the price, moving product lines into discount stores and fuel stations and offering a large variety of different organic products, Denmark is now the largest organic market in Europe. Coop is Denmark's biggest retailer, and now also the country's main organic sales place, holding more than 37 % of the market. About 1.6 million Danes are a member of FDB, the co-op which owns Coop - the company behind some of Denmark's biggest supermarket names. The company's shops range from small local corner stores to regular supermarkets, and from discount shops to hypermarkets, Farmonline reports.

Coop's corporate social responsibility manager, Katrine Milman, stated that the company started offering organics in the supermarkets, so those products became ordinary products quite fast. She continued that today more than 40 % of the Danish milk market was organic, while baby food was 93 % organic. Coop's organic story had begun almost 30 years ago with organic carrots, and it took six years before organic milk was sold. The move into organics had been seen as an attack on conventional farming, but when the country's largest dairy decided to supply organic milk  this was considered to be an important move. Now up to 600 different organic products are sold in Coop’s major supermarket chains.

Farmonline