Italy: NaturaSì opens new store

 NaturaSì has just celebrated the opening of their ninth store in Rome in response to the growing demand for organic products by customers who put high emphasis on the quality of their food, the environment, the work of small farmers and on biodiversity. There are 70 NaturaSì stores in Italy now, and further stores are run in Madrid, Spain.

The new store in Via Filippo Fiorentini covers an area of 250 square meters and offers an assortment of 4000 certified organic and natural products by the brand NaturaSì as well as by other brands. A wide range of gluten-free products and further products for the most common food allergies is available as well. In the store, ecological detergents are also sold.

NaturaSì in Via Fiorentini adopted the modern and functional look which has already been used in the supermarkets in Bologna, Cinisello Balsamo and Padua, in particular for the gastronomic area with a new design for the bread counter and for the area dedicated to herbal medicine. The real novelty, however, are “Prodotti Amici”. Products which have certain requirements and are declared as especially friendly for the skin. “Prodotti Amici” have six requirements: emulsifiers of plant origin, active and natural dyes, surfactants of natural origin, but no silicone, no artificial antioxidants, no preservatives causing allergies. Soaps, shower gel, facial lotions, creams for children, foundation and more help the skin of men, women and children to be in excellent condition. About 800 “Prodotti Amici” are now available on the shelves of all NaturaSì stores in Italy.

NaturaSì