Vivaness 2010 - Powerful presentation of natural beauty care

The natural cosmetics sector presented a great show of beauty products to the 46,771 international trade buyers at BioFach and Vivaness in 2009. Almost half the visitors sourced information about the trends and new products at Vivaness. The innovative products and concepts of the 207 natural cosmetics exhibitors from 24 nations delighted the visitors in the day-lit hall 7A and parts of hall 7. Apart from Germany with 101 exhibitors, the most strongly represented countries were France, Italy, Austria and Switzerland. Natural cosmetics professionals from all over the world will gather again in the Exhibition Centre Nuremberg from February 17 to 20, 2010. Udo Funke, Exhibition Director of BioFach and Vivaness, stated that he was confident Vivaness 2010 would be just as successful as the previous event.
 

The trend to natural cosmetics is uninterrupted: according to the British market research institute Organic Monitor. Worldwide sales are growing by 1 billion US $ a year and they are currently estimated at about 7 billion US $. As in the case of organic food, the demand is concentrated on Europe and North America. The European market accounts for about 1 billion US $ and the American market is worth 4.5 billion US $. Customers in Germany spent about 672 million € on natural cosmetics in 2008, which equals to a growth of almost 10 % compared with 2007, according to Naturkosmetik Konzepte of Dortmund, Germany. German manufacturers also expect steady future growth rates in Germany and abroad of approx. 5 and 8.5 % respectively. 

Vivaness