USA: The Organic Institute seeks consumer for spokesperson

The Organic Institute is searching for a spokesperson and calling on everyday individuals nationwide to submit videos explaining why they feel organic products are worth it. The Organic Agriculture and Products Education Institute (Organic Institute) - the non-profit and educational arm of the 1,700 member Organic Trade Association (OTA) - will then designate the star of the top video as its official pitch person for its Fall 2009 consumer marketing campaign. The winner will also receive a trip for two to Chicago to serve as official industry spokesperson at the All Things Organic trade show June 17 and 18, according to PR Newswire. (Consumers at Everybody's Whole Foods store, USA)

From now through May 8, individuals can join the Organic Institute's YouTube group at www.youtube.com/group/organicidol and submit a 30-second video explaining "the moment you realized organic was worth it." Heartfelt, creative and quirky videos are welcomed, and encouraged. The OTA will consider the top 12 videos with the most views by 11:59 p.m. EDT on May 8 as the initiative's program finalists. Then, representatives from OTA's member organizations will select the winning spokesperson, who they will unveil at All Things Organic in Chicago. The winner's story will be shared on the Organic Institute's consumer awareness web site. And, he or she will be featured in the Institute's next consumer advertising campaign, currently set for Fall 2009. "Despite a down economy, organic sales grew at a near double digit pace last year, and behind the numbers are more and more individuals each year who are realizing organic food is worth it for their health, their families and the environment," said Christine Bushway, president of the Organic Institute and executive director of the OTA. "Through these efforts, we want to share their story with the world and encourage others to choose the same."

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