USA: Go Organic! for Earth Day

From corner stores to the most urban gourmet oases, America's grocers are uniting with organic food manufacturers for the fifth edition of Go Organic! for Earth Day. Designed to increase consumer awareness of the benefits of organic food and drive organic product sales, the national program is a collaboration between the Organic Trade Association, Earth Day Network, and MusicMatters. Throughout April, Go Organic! for Earth Day offers retailers a national cooperative consumer promotion like point of sale signage; in-store merchandising; a national public relations campaign and Internet marketing.

Value-minded consumers will especially appreciate the Go Organic! for Earth Day coupon book, a full twelve dollar value, according Michael Martin of MusicMatters. Coupon books will be available in stores with dynamic floor stand displays. Retailers will also benefit from the consumer online store finder on the campaign's national website, according to PR Newswire. "The Go Organic! for Earth Day campaign has made major inroads into helping Americans understand that organic is worth it. It's a great way to salute Earth Day on April 22, 2009," said Sean Miller, Director of Education at Earth Day Network. Participating brands are, for example, Stonyfield Farm (yogurt), Nature's Path (cereal, snack bars), Organic Valley (milk, cheese, yogurt) and Earthbound Farm (packaged salads).

MusicMatters is an experiential marketing agency whose mission is to create meaningful and educational interactions that influence individual and community behavior, inspire quantified environmental and social change and increase the awareness and sales for their  partners. Earth Day Network seeks to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet. It pursues these goals through education, politics, cultural events, and consumer activism. Earth Day Network has a global reach with a network of more than 17,000 partners and organizations in 174 countries. More than 1 billion people participate in Earth Day activities, making it the largest secular civic event in the world. http://www.organicearthday.org/
 

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