BioFach América Latina and ExpoSustentat 2008

São Paulo, Brazil’s number one business location, again becomes the meeting-place for the Latin American and international organic industry from 23-25 October 2008. ExpoSustentat presents its sustainability products and projects for the fourth time parallel to BioFach América Latina. The organizers of both exhibitions, Nürnberg Global Fairs (international subsidiary of NürnbergMesse), Organic Services, Munich, and the Brazilian partner Planeta Orgânico, expect some 300 exhibitors again (2007: 276) and the lively interest of international trade visitors. 6,449 visitors from 28 countries were delighted with the range of products in 2007.

The top issues at BioFach América Latina and ExpoSustentat 2008 include climate protection, sustainability and biodiversity. “Environmentally orientated action is of great international relevance. The organic industry is known for its commitment in this area, as it has supported the preservation of natural resources right from the start. Sustainability and fairtrade projects make an important contribution in this respect.

"We are proud to offer an international platform for trading products produced by organic, sustainable and fair methods at our Brazilian BioFach, the parallel ExpoSustentat and the accompanying conference,” says Herta Krausmann, Managing Director of Nürnberg Global Fairs. “The market for sustainable products is currently experiencing a strong upward trend,” confirms Ming Chao Liu, Project Manager of the Brazilian marketing initiative Organics Brasil. The project increased the number of its member companies by 25 % to 54 last year. The export volume rose by 15 % to 21 million US dollars. “Brazil has the potential to meet the industrial countries’ growing demand for food with added organic and social benefit,” says Ming Chao Liu.
 

Visitors find products produced under special social, ethical or environment-friendly aspects at ExpoSustentat. Although some of them do not yet possess organic certification, they reflect the whole spectrum of products from the small farming and craft tradition of a variety of regions. Attention is especially focused on the identity of origin in the two pavilions Sala Andes-Amazônia and Sala Caatinga-Cerrado. “Regional products become a trademark of ExpoSustentat. This corresponds exactly to the orientation of our exhibition,” explains Alvaro Werneck of Planeta Orgânico.
 

The spectrum of products at ExpoSustentat ranges from raw materials for food and natural personal care, products from FSC-certified forestry or sustainable fisheries to craft products. Official organizations promote the documentation and preservation of biological variety in the regions – for example, by supporting small family farms in the Amazonas region. Development aid institutions like the German Gesellschaft für Technische Zusammenarbeit, GTZ, also participate in projects of this kind. The Sala Andes-Amazônia pavilion with exhibitors from Bolivia, Brazil, Columbia, Ecuador and Peru is supported by the BioTrade Initiative. This is active in many Latin American countries and is under the patronage of the United Nations Conference on Trade and Development (UNCTAD).
 

Seven German companies from the consulting, certification, food and natural personal care segments are represented in the German pavilion in 2008. The companies participating expect good prospects in the Latin American market. The pavilion sponsored by the Federal Ministry of Food, Agriculture and Consumer Protection (BMVEL) offers German exhibitors a suitable infrastructure, and Nürnberg Global Fairs, the international subsidiary of NürnbergMesse, helps and advises the companies.
 

The conference at BioFach America Latina and ExpoSustentat takes up topical market issues parallel to the exhibitions. The outstanding development of the international markets for natural personal care and natural textiles is one issue the conference examines. Others include the strongly growing bulk consumer sector. Speakers from various pioneering countries describe their experiences.
 

São Paulo’s Transamérica Expo Centre will be the focus of attention of the organic industry from 23-25 October. Project examples present solutions to biodiversity and climate protection matters. The BioFach América Latina and ExpoSustentat exhibitions invite the industry to experience the Latin American organic market and its great variety of products and sustainable projects.
 

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