Change of management at Logocos
by Katrin Muhl (comments: 0)
L'Oréal has begun the restructuring of its natural cosmetics subsidiary. The measures include the establishment of a Logocos business unit within the Group and a new top management team.
The company, that owns the brands Sante and Logona, already announced in the summer that it intends to restructure its German natural cosmetics subsidiary. On Friday, the company provided more detailed information on the restructuring measures, which are to take effect from February.
Accordingly, the Logocos business with marketing and sales is to be continued as a separate business unit within the consumer goods division of L'Oréal's German subsidiary. The separate Logocos business unit was announced by Eva Leihener-Stefan, CEO of Logocos Natural Cosmetics AG, in an interview with BioHandel a few months ago. With regard to the change process, she said at the time that the aim was to "create the best conditions for sustainable growth of our brands and to become even more innovative and efficient."
Stefan Heidrich is responsible for the operating business
Leihener-Stefan is stepping down as CEO on March 1 to pursue new responsibilities within the L'Oréal Group, according to a media release. Before taking the helm of the natural cosmetics pioneer following the acquisition of Logocos in November 2018, she headed the L'Oréal Paris brand in Germany for three years. She was assisted on the Management Board by Pierre Haller, who will in future be responsible for the Salzhemmendorf site as Operations Director in the new structure.
The responsibility for Logocos' operational business will go to Stefan Heidrich, who has worked for L'Oréal for 17 years. As the new Logocos Business Unit General Manager, Heidrich will report directly to Anna Weste, General Manager Consumer Products at L'Oréal Germany.
Relocation of different departments
According to the latest media information, Logocos Natural Cosmetics GmbH & Co KG will form the legal umbrella for the operations site in Salzhemmendorf. All other functions will in future be part of the Consumer Products Division (CPD) and will thus belong to L'Oréal Deutschland GmbH.
In June, in response to a request from BioHandel, L'Oréal announced its intention to relocate shipping to the new L'Oréal distribution center in Muggensturm, also starting in February. During the same period, the marketing, sales and support functions are to move from Hannover to L'Oréal Germany's headquarters in Düsseldorf. Logocos employees expect to lose 50 to 70 jobs in Salzhemmendorf and Hanover as a result of the reorganization.